Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

This article presents a scientific set of criteria for filtering Amazon advertising keywords, helping sellers identify high-quality keywords from automatic campaigns and accurately target them in manual campaigns. By using three key metrics – sales, clicks, and CPC – and employing broad and exact match strategies, the goal is to maximize advertising effectiveness, reduce unnecessary spending, and improve overall performance. This approach enables sellers to effectively transition profitable keywords, identified through auto campaigns, into precisely targeted manual campaigns, optimizing budget allocation and boosting ROI.

12/29/2025 Customs Knowledge
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Guide Creating an Overseas Apple ID for Global Tiktok Access

Guide Creating an Overseas Apple ID for Global Tiktok Access

This tutorial guides you on how to register an overseas Apple ID to enjoy the international version of TikTok. It covers the necessary preparations, the registration process, and detailed steps to help you easily unlock global content. Learn how to create a foreign Apple ID and access TikTok from anywhere. This guide simplifies the process, making it accessible to everyone regardless of their technical expertise.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers in Europe Eligible for VAT Refunds on Ads

Amazon Sellers in Europe Eligible for VAT Refunds on Ads

Attention Amazon Europe sellers! If your VAT address is in China, you can apply for an advertising VAT refund by registering an EU address in the backend. This article details the refund conditions, process, and potential pitfalls to avoid. Learn how to potentially reclaim advertising VAT paid on Amazon Europe, optimizing your operational costs. This guide provides essential information for Chinese sellers navigating the complexities of European VAT regulations and maximizing their financial benefits from advertising spend.

12/29/2025 Customs Knowledge
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ADS Upgrades Aim to Reduce Runway Incursion Risks at Airports

ADS Upgrades Aim to Reduce Runway Incursion Risks at Airports

This paper provides an in-depth analysis of operational risks at ADS airports, focusing on runway incursion alerts, navigation data updates, airport facilities and services, restricted areas and customs services, and the interpretation of SC-2 notices. The aim is to provide data-driven decision support for pilots, air traffic controllers, and airport managers, thereby enhancing flight safety. The analysis covers various aspects of airport operations to identify potential hazards and offer recommendations for mitigating risks associated with navigation, infrastructure, and communication protocols.

12/03/2025 Airport Codes
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Metas Advantage Shopping Campaigns Boost Black Friday Sales

Metas Advantage Shopping Campaigns Boost Black Friday Sales

Meta introduces A+SC Smart Shopping Ads, simplifying ad delivery and enhancing e-commerce marketing effectiveness through machine learning. This new solution streamlines the ad creation and optimization process. Additionally, A+AC ads are available to support app promotion and user acquisition. These advancements aim to provide advertisers with more efficient and effective tools for reaching their target audiences and driving conversions, especially during key shopping periods like Black Friday.

12/31/2025 Logistics Industry Insights
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Facebook Reels Boosts Customer Acquisition Via Messenger

Facebook Reels Boosts Customer Acquisition Via Messenger

This article explains how to leverage Facebook Reels' 'Click to Messenger' ads for precise lead generation. It covers optimizing ad objectives, configurations, and creative assets to effectively acquire potential customers. The guide focuses on maximizing the impact of your Reels ads by strategically utilizing the 'Click to Messenger' feature to initiate direct conversations and nurture leads within the Messenger platform. Learn how to fine-tune your targeting and messaging for optimal results.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Urged to Optimize Variant Ad Strategies

Amazon Sellers Urged to Optimize Variant Ad Strategies

This article delves into the core principles of Amazon variation ads, focusing on the 'weakest link effect' and shared ranking. It provides a refined operational strategy, including identifying and splitting underperforming variations, avoiding keyword competition, and implementing precise ad targeting. The goal is to help sellers overcome the challenges of variation ads and maximize advertising effectiveness. By understanding these dynamics and applying the suggested tactics, sellers can optimize their variation listings and achieve better advertising results on Amazon.

12/31/2025 Logistics Industry Insights
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Latin Americas Holiday Sales Surge Mercado Libre Ad Tips

Latin Americas Holiday Sales Surge Mercado Libre Ad Tips

This article delves into the market opportunities of the Latin American Christmas shopping season, focusing on the advertising strategies for Mercado Libre's Product Ads. By enhancing product visibility, increasing traffic, gaining a competitive edge, and boosting sales, it helps sellers succeed during Christmas and achieve performance growth. The piece provides insights on how to leverage Product Ads to maximize reach and conversion during this crucial period, ultimately driving revenue and brand awareness within the Mercado Libre ecosystem.

12/29/2025 Logistics Industry Insights
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Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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